Introduction To Digital and New Media Marketing

Gain an introductory insight into the fundamentals of digital media (myspace / facebook / bebo / youtube / twitter) in context with methods of marketing.

The course will provide an understanding of this context and an appreciation of how businesses utilise digital and new media (and its core components) to formulate cost effective and efficient strategies to increase awareness and consumption of products and services. .

What Will I Learn?

 

• Gain an insight into the fundamentals of digital marketing including on-line PR, Social Networking and e-Marketing.
• Explore effective ways that the components of digital media are utilised by digitally focused businesses.
• Gain an insight into the strategies, systems and components utilised in e-Consumer Relationship Management
• Understand how to create and establish an online identity.
• Increase training outputs & achieve measurable targets.
• Develop your own customised digital marketing campaign.
• Accreditation

Special Guest Speakers

Mike Dowuona – Director of Digital Marketing Virgin Records
Andrew Davis – Media consultant. Formally of Myspace and BBC

Tutor

Ade Adefolalu – Senior Music Business Lecturer at Westminster and City Universities.

3 Day(Evening) Course