Introduction To How To Make It In The Music Industry

The course will provide an insight and understanding into the modern day music industry and the key factors that determine what success is.

Learning outcomes will be based around 5 key components of the course, which include:

The music industry structure (the traditional model and the emerging new model), including Recording, A&R, Publishing, Marketing, Business Affairs, Legal Affairs, Product Management, Digital and Touring.
How to identify/access revenue streams in the new music business structure - publishing, touring, downloads, royalties, ring tones, endorsements and others.
Major or Independent vs Unsigned and the fundamentals of releasing and marketing an act/record independently.
Getting a deal & the different types of music contracts - Recording deal, 360 deal and Publishing deals.
Music industry career paths. Gain an insight into working in the music business and the 3 main areas – Creative, Technical and Business that provide pathways into employment in the music industry.

Twin B – A&R EMI Publishing and Presenter/DJ BBC Radio 1Xtra.
Kwame Kwaten – Artist Management (ATC Management)

Ade Adefolalu – Senior Music Business Lecturer at Westminster and City Universities.